Partnership Rate Card — 2026
Style is forever.
The Platform
Retro Ralph is an exploration into what makes style timeless. Through menswear, culture, and experience. What people wear, where they go, and how they live when taste is the constant.
The clothes, the craftsmanship, the logic behind a timeless wardrobe. Why certain things last and everything else doesn't.
People who got it right. Those who understood something most people miss.
Conversations and creative work with those worth paying attention to.
The hotels worth staying in. The places worth going. The restaurants worth eating at. The bars worth drinking at.
The curiosities adjacent to style. Cars, sport, history, culture. The things that make a well-dressed man interesting.
Objects, interiors, and the quiet art of living well.
London · New York · Sydney
Los Angeles · Paris · Toronto
Madrid · Chicago · Dubai · Melbourne
Patrick Dempsey · David Lauren · Kiel James Patrick · Jeremy Piven · Yolanda Edwards · Zoë de Givenchy · Joe Sugg
What We Make
Every piece is built around the same filter: educate, entertain, or provoke emotion. Usually all three. Around 90% of content is unpaid. Partnerships are selective, and brands are woven into the story rather than placed on top of it. That's why the audience trusts what they see.
Primary format
Reels, TikTok, YouTube Shorts. Researched, scripted, shot, edited and posted by us. The format that finds new audiences.
Highest reach
Up to 15 slides. Built to be saved, not scrolled past. Currently our highest-reach format.
Long-form
Research-led, evergreen pieces. The history, the detail, the reference that keeps being found. Built to be bookmarked.
Travel & Events
A sequence across a launch, a visit or a stay. Always paired with a main piece. Average 10–15k views per story.
Over time
One brand, one thread, several pieces across a season or a year. Where the deepest storytelling happens.
Brand channel
Produced by Retro Ralph, posted on yours. Or we write and voice footage you already have. Retro Ralph quality, your audience.
Pricing
Starting prices, kept simple. Final pricing depends on scope and is confirmed in writing before work begins.
Short-form video
Carousel
Editorial
For your channel
Stories come with any piece. They are not sold on their own.
Three ways to work
01
1 × reel, carousel or article
The starting point. A single, fully produced piece — to establish the story and see how it lands.
02
1 × reel + 1 × carousel + 1 × article + stories
The reel opens the door. The carousel gives it context. The article deepens it — with craft, history, and shoppable links. Stories amplify throughout. A complete editorial loop, not a single post.
03
Bespoke annual partnership
A limited number of brands are taken on each year for a longer-term creative relationship. Deeper storytelling, greater integration, and genuine brand building over time. Space is finite by design.
Guidelines
What's Included
Every price covers research, script, production, edit and posting across Instagram, TikTok and Facebook. Collaboration posts (dual-tag) on request.
Feedback
One round of feedback as standard. Facts are checked with you. Opinions stay ours.
More Than One Piece
Series and multi-piece partnerships are priced as a whole, not per item.
Payment
Price confirmed in writing before work starts. Payment on delivery, within 30 days.
Hotels & Destinations
We cover places with a history worth telling: grand hotels, old country pubs, family estates, the bar where someone famous once sat. We visit, we find the story, we tell it properly.
You host
A Stories sequence, tagged
You host
A video or a carousel
You host
A video and a carousel, plus a Substack article
Advertising
We make editorial that a brand is part of. It's why people watch to the end. That said, good work deserves to travel. If you want to put spend behind something we made together, here is how it works.
Partnership Ads
Partnership ads and whitelisting run from @retro__ralph, on pieces we made with you. Not on content made elsewhere.
Licence
90 days as standard. Longer on request.
Edits
Cutdowns and new captions are fine. We sign them off before they run.
Fee
A share of media spend, with a floor and a cap, settled in arrears. Or a flat licence fee. Agreed before launch.
Not On Offer
Scripted reads, product-first ads, or our voice on someone else's footage for paid media.
Disclosure
Paid and affiliate work is always labelled, in line with ASA guidelines and platform rules.
Terms & Standards
Usage Rights
Default usage is organic reposting with credit. Paid amplification is covered under Advertising, above. Scope, duration, and geography confirmed before work begins.
Exclusivity
Exclusivity windows are available and priced accordingly. Retro Ralph does not take on competing brands within a given category during an active partnership without prior disclosure.
Disclosure
All paid and affiliate content is clearly disclosed, in compliance with ASA guidelines and platform rules. Transparency is non-negotiable — it is also the reason this audience trusts what they read.
Red Lines
Retro Ralph does not work with fast fashion, hype-driven brands, or partnerships requiring scripted opinions or misrepresentation of quality. If it compromises taste or trust, it does not proceed.
Previous Partners
A selective list. Partnerships have included editorial features, event-led storytelling, series-based content, and long-term brand integrations.
The Standard
Style, Clothing & Craft
Gieves & Hawkes · Private White V.C. · MR PORTER · J. Press · Gant · Velasca · Barbour · Ghurka · Harvie & Hudson · N. Peal · Sirplus · J. Mueser · Ghiaia Cashmere · August Special · Stubbs & Wootton · Saman Amel
The Dispatch
Travel & Hospitality
The Set Collection: Round Hill, Hotel Café Royal · The Royal Portfolio: The Silo Hotel, La Residence · Bo House, Saint-Tropez · The Völkers House, Mallorca
The Pursuit
Lifestyle & Culture
Ineos Grenadier · Idle Assembly Rum