Partnership Rate Card — 2026
Style is forever.
The Platform
Retro Ralph is an exploration into what makes style timeless. Through menswear, culture, and experience. What people wear, where they go, and how they live when taste is the constant.
The clothes, the craftsmanship, the logic behind a timeless wardrobe. Why certain things last and everything else doesn't.
People who got it right. Those who understood something most people miss.
Conversations and creative work with those worth paying attention to.
The hotels worth staying in. The places worth going. The restaurants worth eating at. The bars worth drinking at.
The curiosities adjacent to style. Cars, sport, history, culture. The things that make a well-dressed man interesting.
Objects, interiors, and the quiet art of living well.
London · New York · Sydney
Los Angeles · Paris · Toronto
Madrid · Chicago · Dubai · Melbourne
Patrick Dempsey · David Lauren · Kiel James Patrick · Jeremy Piven · Yolanda Edwards · Zoë de Givenchy · Joe Sugg
Rate Card
Every piece is built around the same filter: educate, entertain, or provoke emotion. Usually all three. Around 90% of content is unpaid — partnerships are selective, and brands are woven into the story rather than placed on top of it. That's why the audience trusts what they see.
Primary format
Reels, TikTok, YouTube Shorts. Script, shoot, edit, and post included. A standard ~60s editorial reel sits at the lower end; a deeper narrative with extended production and broader usage moves toward the upper.
Supporting format
Ideal for product highlights, event recaps, or evergreen educational content. Often used alongside video as part of a wider campaign.
Long-form
Research-led, evergreen pieces. Built to be bookmarked, not scrolled past. Pricing reflects depth, originality, and long-term search value.
Brand channel
Fully produced by Retro Ralph, posted exclusively on the partner's channel. Retro Ralph quality, your audience.
Narration
For brands producing their own footage internally. Retro Ralph writes and records the narration; you handle the edit.
Travel & Events
Typically included as part of a wider package or trip collaboration. Average 10–15k views per story.
Partnership Packages
One-off posts are a starting point. The work that travels furthest is built across multiple pieces over time.
01
1 × reel
The starting point. A single, fully produced editorial reel — to establish the story and see how it lands.
02
1 × reel + 1 × carousel + 1 × article + stories
The reel opens the door. The carousel gives it context. The article deepens it — with craft, history, and shoppable links. Stories amplify throughout. A complete editorial loop, not a single post.
03
Bespoke annual partnership
A limited number of brands are taken on each year for a longer-term creative relationship. Deeper storytelling, greater integration, and genuine brand building over time. Space is finite by design.
Terms & Standards
Usage Rights
Default usage is organic reposting with credit. Paid media amplification, whitelisting, or extended licensing is priced separately. Scope, duration, and geography confirmed before work begins.
Exclusivity
Exclusivity windows are available and priced accordingly. Retro Ralph does not take on competing brands within a given category during an active partnership without prior disclosure.
Disclosure
All paid and affiliate content is clearly disclosed, in compliance with ASA guidelines and platform rules. Transparency is non-negotiable — it is also the reason this audience trusts what they read.
Red Lines
Retro Ralph does not work with fast fashion, hype-driven brands, or partnerships requiring scripted opinions or misrepresentation of quality. If it compromises taste or trust, it does not proceed.
Previous Partners
A selective list. Partnerships have included editorial features, event-led storytelling, series-based content, and long-term brand integrations.
The Standard
Style, Clothing & Craft
Gieves & Hawkes · Private White V.C. · J. Press · Sirplus · Barbour · Ghurka · N. Peal · J. Mueser · Ghiaia Cashmere
The Dispatch
Travel & Hospitality
The Set Collection: Roundhill Hotel, Hotel Cafe Royal · The Royal Portfolio: The Silo Hotel, La Residence
The Pursuit
Lifestyle & Culture
Ineos Grenadier · Idle Assembly Rum