Partnership Rate Card — 2025
Fashion is temporary.
Style is forever.
The Platform
Retro Ralph explores timeless style through heritage, craftsmanship, and culture — translating good taste into stories people can actually use. Education-led, never outfit-led. The best wardrobes are built slowly. Classics first. Trends never required.
Deep dives into heritage brands — what's real, what's marketing, what has endured.
Famous men used as case studies in personal style, restraint, and how great taste actually works.
Hotels, places, and slow travel viewed through the lens of timeless taste and cultural provenance.
Practical, evergreen wardrobe guidance. The why matters as much as the what.
Audience & Reach
London · New York · Sydney
Los Angeles · Paris · Toronto
Madrid · Chicago · Dubai · Melbourne
Patrick Dempsey · David Lauren · Jeremy Piven · Zoë de Givenchy · Alexander Kraft · Mickey Rourke · Kiel James Patrick
Rate Card
Every piece is built around the same filter: educate, entertain, or provoke emotion. Usually all three. Partners are woven into the story — never the headline.
Primary format
Reels, TikTok, YouTube Shorts. Script, shoot, edit, and post included. A standard ~60s editorial reel sits at the lower end; a deeper narrative with extended production and broader usage moves toward the upper.
Supporting format
Ideal for product highlights, event recaps, or evergreen educational content. Often used alongside video as part of a wider campaign.
Long-form
Research-led, evergreen pieces. Built to be bookmarked, not scrolled past. Pricing reflects depth, originality, and long-term search value.
Brand channel
Fully produced by Retro Ralph, posted exclusively on the partner's channel. Retro Ralph quality, your audience.
Narration
For brands producing their own footage internally. Retro Ralph writes and records the narration; you handle the edit.
Travel & Events
Typically included as part of a wider package or trip collaboration. Average 10–15k views per story.
Partnership Packages
One-off posts are a starting point. The work that travels furthest is built across multiple pieces over time.
01
1 × reel
Testing the waters
02
1 × reel + 1 × carousel
Campaign or product launch
03
3–4 × reels across a quarter
Seasonal or ongoing partnership
04
1 × reel + 1 × article + stories
Heritage storytelling or launches
05
Bespoke annual arrangement
Long-term brand partners
Terms & Standards
Usage Rights
Default usage is organic reposting with credit. Paid media amplification, whitelisting, or extended licensing is priced separately. Scope, duration, and geography confirmed before work begins.
Exclusivity
Exclusivity windows are available and priced accordingly. Retro Ralph does not take on competing brands within a given category during an active partnership without prior disclosure.
Disclosure
All paid and affiliate content is clearly disclosed, in compliance with ASA guidelines and platform rules. Transparency is non-negotiable — it is also the reason this audience trusts what they read.
Red Lines
Retro Ralph does not work with fast fashion, hype-driven brands, or partnerships requiring scripted opinions or misrepresentation of quality. If it compromises taste or trust, it does not proceed.
Previous Partners
A selective list. Partnerships have included editorial features, event-led storytelling, series-based content, and long-term brand integrations.
Gieves & Hawkes·J. Press·N.Peal·Idle Assembly Rum·Stubbs & Wootton·Ghiaia Cashmere·August Special·J. Mueser·SIRPLUS·Thomas Riemer Gloves·Hornets Vintage Kensington·Aicus Shoes·Minted New York·Peshawar Jackets·Bumbazi